Thursday, December 21, 2017

PBA Performance Task

In general, a performance-based assessments measures students' ability to apply the skills and knowledge learned from a unit or units of study. I this case, we can apply our skills by creating a promotional video. I didn't necessarily choose the topic, but I was volunteered to do it. Although, I think this type of video benefits both me and the community of Anahola marketplace. By showcasing my filming, editing, and communication skills with others, I was able to create a promotional video with my partner, Kendra. Below is a link to my technical writing about what promotional videos and a slide show of the Anahola Marketplace. 

Technical Writing: Promotional Videos

I think the most challenging part of completing this PBA was the amount of time we had to film and edit. We had a set time to film at the Anahola Marketplace at 4:00 PM on Monday. Therefore, we went over to get some interview shots but the only downfall was that they were actually closed, so we couldn't get any B-Roll of consumer interactions with members of the marketplace. Without any B-Roll and no time to go out to film more, we needed to come up with a compromise. I decided that using screen casting as B-Roll would work just as good. I also used some of the pictures I could find of the vendors on the internet.

Check our class critique below.

ALD 5.1 Design a targeted digital media message or concept that addresses the needs of a client.
ALD 5.2 Plan and construct a digital media product from budgeted resources that addresses client needs.
ALD 5.3 Assess the collaborative process for its impact on the design, planning, and production of a digital media product.

Thursday, December 7, 2017

Public Service Announcement

Public Service Announcement with a powerful message can persuade viewers to absorb alternative standpoint of certain issues or events. Unlike commercials, PSAs are created to inform and educate rather than sell a product or service. I think that PSAs similar to documentaries, they both are intended to instruct, educate, or maintain a historical record, but PSAs are much shorter. Our PSA is about distracted driving and how the slightest diversion can risk a life. By completing this PSA, our intentions is to make the viewers realize that driving while distracted can risk your life and the lives around you. Like most say, you can give a horse some water but you can't make the horse drink. Therefore, this PSA won't make the viewer change their actions, but it can make them consider developing better habits. Distracted driving is becoming more and more common, statistics have shown that distracted has caused 1.6 million crashes a year in the U.S. itself. Hopefully by promoting distracted driving, there will be less victims of this issue. Below is our storyboard, which includes our visuals and our script. 

Story Board

Our team has chosen to enter in the Drive Smart contest. The contest is organized by CTIA Wireless Foundation has partnered with By Kids For Kids to create the Drive Smart: No Distractions, No Excuses program. The challenge is for teens to create a digital short that discourages young drivers from distracted driving and the use of mobile devices behind the wheel. The grand prize winner wins a scholarship of $10,000 which is written as a check and their teacher/mentor will also receive $1,000. There is three specific rules that are necessary to recognize and obey. One of them being that only those at the age of 13-18 are eligible, at the time they enter the contest. The second rule that shouldn't be violated is, copy righted work. If a digital short included copy righted work, the creator of the digital piece can be fined, it would also be considered as breaking the law. The third rule that should not be overlooked is, "by participating in the Competition, you (and your parents/legal guardian) agree to the Official Rules and the decisions of the judges and Sponsor, which must be final and binding in all respects. The entry form must be submitted by the Participant in his/her own name and a proxy cannot be used, failing which the Participant will be disqualified."

These type of contests give students the opportunity to showcase their skills and creativity in creating media. The students produce various media in order to convey some type of message to an audience, where both the students and audience can benefit from. These contests allow the students to expand their skills in media production, improving in filmmaking, editing, and teamwork. The audience benefits from these media productions because they are exposed to different opinions and can possibly consider changing their perspectives. As for the organizations, they can benefit from their contestants and the amount of students who want to take part of the awareness and create change by creating various types of media. 

In our rough cut, our tone of our voice over did not completely match our visuals. Therefore, we needed to record the voice over again. We also needed to make a few tweaks to our script in order to create authenticity. Also, we slowed down the wording of the repeated words, phone and road. I think the changes we made did make our PSA better, because it set a stronger tone. Our highest score from the critique was our production value, our audience impact came in second and our non-literal creativity came in lowest. The best compliment we got was that our unique angles and the value of our voice over. Below are screenshots of our class critiques of our final cut.
Me redoing our voiceovers.


Wednesday, November 15, 2017

15 Day Photo Challenge

In mid- October, we were assigned to complete a 15 day photo challenge. This challenge required each of us to go out and take a different photo, based on the topic and composition, for 15 days. The slide show above displays the photos I completed for the challenge. I was in charge of critiquing day 5 and 10. On day 5, the photographer needed to achieve some type of ray of light from ground level. Day 10 was a sound you've heard from an ants eye view. After completing this photo challenge I think my photo skills have improved. I now am able to identify where to place my subject in a rule of thirds and at different angles. My best photo for this challenge, was on day 2 for broken. I took a macro picture of a broken colored pencil tip. The overall composition of the photo is great.

ALD 4.1 Evaluate diverse processes of forming and conveying a targeted message.
ALD 4.2 Compare and contrast how various audiences perceive digital media to anticipate desired reactions and responses.

Tuesday, November 14, 2017

Digital Manipulation

Surrealism is an art movement that started in the 1920's and is recognized for its visual artworks and writings. It is aimed to revolutionize human experience, rejecting a rational vision of life in favor of one that asserted the value of the unconscious and dreams. For the first surrealist concept, we needed to use a two image composite. For my two photos, I took both in the same location, one on just the ocean scenery and then I had my mom get in the shot while she was holding a picture frame. I wanted to make this image as if the picture frame made you appear invisible. Also, the process of making this first concept was simple, all I needed to do was cut out my mom from inside the picture frame and apply the scenery layer behind it. Although, my original plan for this concept was to make canoe paddlers paddle through sand, I personally like this one better. The message I want to convey with this surreal concept is that The second concept required a three image composite, which I took photos of the inside of my refrigerator, my mom sitting on a chair, and of my dog laying down. At first I had no clue what I wanted to do, so this concept was a bit rushed. For my third concept, I originally wanted to do 3 pictures of myself in different positions of the room and one photo of the mirror. Although, I ended up going with four photos of someone else in different position every photo. I think by presenting our concepts before creating it, allows us to get feedback from the class. Therefore, if I were to have a complicated surreal photo, then I could get suggestions to make the photo better. After completing all of the surrealist concepts, I think my first concept presents the most powerful message. First of all, it was the easiest to create and I think that a lot of messages can be interpreted within this concept.

1st Surrealist Concept- People will see you as a clear window, make yourself noticeable
2nd Surrealist Concept- Food is a Big part of my Life

Hexadecimal, which is sometimes referred to hex colors are defined effectively the same way as RGB colors, but instead of using a decimal (base 10) counting system to define the intensity of each color channel, hexadecimal colors use a hexadecimal (base 16) counting system. Hexadecimal colors begin with the pound sign # followed by three sets of hexadecimals, each set describes one primary RGB color channel, ranging from 00 to FF in each set with no spaces. Part of the reason for the plethora of file types is the need for compression. Image files can be quite large, and larger file types mean more disk usage and slower downloads. Compression is a term used to describe ways of cutting the size of the file. Compression schemes can by lossy or lossless. Another reason for the many file types is that images differ in the number of colors they contain. If an image has few colors, a file type can be designed to exploit this as a way of reducing file size. A lossless compression algorithm discards no information. It looks for more efficient ways to represent an image, while making no compromises in accuracy. In contrast, lossy algorithms accept some degradation in the image in order to achieve smaller file size. A lossless algorithm might, for example, look for a recurring pattern in the file, and replace each occurrence with a short abbreviation, thereby cutting the file size. In contrast, a lossy algorithm might store color information at a lower resolution than the image itself, since the eye is not so sensitive to changes in color of a small distance. Photoshop creates and manipulates raster graphics. Raster graphics, also known as bitmap graphics, is a digital image which can be displayed on a screen. It’s made from pixels which are points of color. It’s an ideal method of drawing a photo image on a screen as each pixel has its own color value. Raster graphics are resolution dependent – this means it cannot be scaled larger without losing quality. Vectors can be used to create shapes, lines, polygons, in fact any shape imaginable. 

3rd Surrealist Concept- Be multiple versions of yourself
Below are the four separate photos I used to create my 3rd surrealist concept. 

Having the technology to accomplish projects such as surrealism is an essential. Softwares such as Photoshop gives us the opportunity to create a variety of unique images or animations. Without these softwares, the technique to designing these projects would be different and may be more difficult. Therefore, we would need to use other resources such as, newspapers, books or magazines. By using these alternative resources, cut-outs can be made and pasted on a separate sheet of paper. This process will be similar to the process of using cut out and layering tools on Photoshop, but you're actually doing it all by hand. Creating things by hand means that there is no applied format, everything is available on the spot. Based on the class critique on my third surreal concept, I think I did a pretty good job. The interpretations of what messages that I were trying to send were different, compared to what I actually intended to do. My overall message of my third surreal concept was to be own versions of yourself. I think by being the best, multiple version of yourself, will give you a greater perspective of the world. One thing that I would of payed more attention to on my third concept was the constancy of lighting on my subjects, other than that, I think the critiques were accurate. Below are screenshots of the class critique for my overall quality and what message I intended. 

Results for overall quality

Results of what other students thought I was trying to intend

Check out the screencast of my third surrealist concept below, narrated by yours truly. TAGS:
ALD 1.1 Assess how mathematics is used to create and manipulate digital media.
ALD 1.2 Assess how changes in digital technology affects the creation and manipulation of media content.

Friday, October 6, 2017

Hiki No Video

We originally had a plan to do a story based on Healing Horses, a program which helps people of all needs through interactions with horses. Unfortunately, we were not able to meet deadlines if we were to interview or film the Healing Horses staff and volunteers. Therefore, we needed to come up with a plan B.  We decided to base a story on Mrs. Falavinha and her transition of becoming a teacher from Colombia. The message of this story is to convey the audience about starting over and encouraging others by presenting Mrs. Falavinha's transition to America. Based on the critiques of the rough cut, we have improved our B-roll by actually going out and getting more shots. We also recorded the voice over again but this time with Kendra doing the voice over. The highest score on our critique was our overall message, with the score of 2.8.

The purpose of the Digital Millennium Copyright Act is to protect the digital property of rightful owners. Copyright infringement is when someone with out consent to use their property or their productions. There are three requirements which infringements reach; 1) The copyright holder must have a valid copyright. 2) They must have access to the copyright. 3) The duplication of the copyrighted work must exceed exceptions. Therefore, if one were to violate this law, there will be penalties. One of the penalties is a payment of the dollar amount of damages and profits. Payments can range from $200- $150,000 for each work infringed. The violator will also pay for all attorneys fees and court costs. Also, the Court can stop the infringer from further infringements and can possibly send the infinger to jail. To avoid infringement acts, there are ways a person can get permission to use their property. The first thing that would need to be done would to see if permission is actually needed. Then an owner would need to be identified and know the rights which are required. Also, plan for permission would need to be placed in order contact the owner to negotiate payments, if required. The last thing needed is a permission agreement in writing. "Fair Use" is using copyright material as inspiration to create your own opinions or ideas. Some examples are commenting and criticism. Thus meaning if you were to use quotes from a news article and use it for an essay. Another example is quoting lines from a song to do a music review.

It is important to get authority to film on location because some of the people you could be working with may have a private property. Video release forms inform students the requirements needed to follow in order to publicly display footage of the students or the participant. Having a video release form may allow you to have more opportunities with filming. Whereas, if you didn't have a video release form, the participants wouldn't know why they are being filmed or maybe they're uncomfortable being on screen.

The main thing that set our team back with the ruff cut was our B-roll and tone of voice in the voice over. To improve this area, we could simply import more B-roll to the relative footage. Also, for the tone in the voice overs, we could have used more emphasis and using a more clear voice so the audience could understand. Also, throughout this process we had a bit of mis
communication with Mrs. Falavinha about the pictures we were going to use. To benefit our communication in the future, we could inform the people we are working with and tell them what will be needed for the project. Overall, there will always be room for more improvement in our work.

TAGS: ALD 3.1 Evaluate the relationship between digital technology and criminal activity for its affect on the digital marketplace. ALD 3.2 Evaluate legal and ethical behavior related to the creation, use, and distribution of digital content that minimizes the risk of legal or moral consequence.

Monday, September 18, 2017

Practice Story

We were assigned to do an initial story before we did the final Hiki No Story.

Figuring out who we wanted the interviewee wasn't that difficult for us. We all agreed that I had the most interesting story, so I volunteered to be the interviewee. Although, trying to come up with a reasonable story was a bit challenging. I came up with the idea of telling a story of what I bring for lunch, but Mr. Sanderl gave us some feed back about our idea. He said there needed to be some sort of reason and purpose of what I bring for lunch. Therefore, we went with the idea of telling the story of my diet for my volleyball season and other purposes like overall health and performance.

To choose the roles of this project, we discussed who was more confident in doing a certain task. Cherish was comfortable with editing/ directing. She did a good job at staying on task and getting her work done with editing. While Kendra stayed back in class to finish up some of the reports, Cherish also stepped in to be the cameraman for the second take of the interview. Overall, I think Cherish was a big benefit during this project. Kendra also did a good job with the voiceover, interviewer and staying on track with the task at hand.

Safety is important during production process because it may make the process easier or flow better. The most top priority for safety during this production is the safety of the people you are interviewing. You don't want them to feel uncomfortable or as if their safety is at risk. Instead, set them in a place where they can get comfortable. For example, if you're making a story about beach clean ups, you wouldn't want the interviewee to stand right by the shore brake or in the sun. For your team's safety you want to make sure that everyone knows what their doing and what's actions are taking place. Another safety concern is how you use the filming equipment. You wouldn't want to film with a camera while riding a horse, unless you have a smaller camera that could be mounted.

After critiquing our completed practice stories, I think the feedback we got was pretty accurate. The three most common words that appeared in order to improve our production value were editing, lighting, and b-roll. I think we could of improved our editing by watching the clip a few times more. We noticed a small jump in the interview shot but didn't cover it with any b-roll. Therefore, it could of been edited better so we couldn't see that part of the interview with the jump. During our interview shot, the class noticed that the lighting on the wall was a bit distracting because it was really bright. In order to fix that, we could of adjusted the exposure. I think we had good b-roll shots, but they were kind of just thrown into the editing to cover the voiceovers and interview shots. Also, the nat sounds in the b-roll was too loud, we could barely hear Kendra in the voiceover. I think our team will benefit from this practice story, we've learned that a lot of the little things such as noises, location, and composition is very important.

ALD 6.1: Anticipate potential health and wellness concerns while operating computing devices in order to enhance workplace safety.

Friday, September 1, 2017

Interview Composition

A reporter shot is when the subject, who is being filmed, is looking directly at the camera. Normally the host/ reporter will be positioned in the center of the frame. Whereas an interview shot is when the subject being interviewed is looking away from the camera and at the interviewer. The frame of this shot should leave enough look room and headspace. Look room is the space between the interviewees face and the edge of the frame. Head room is the space between the top of the interviewees head and the top of the frame. Creating "The Line" allows the subject to be at an angle where the subject does NOT have to look directly at the camera. Although, you want to avoid creating too much of a profile shot, this will distract the viewers eye. Any distracting background may cause the audience to lose focus on the subject. Therefore the background should include something relevant but not anything too distracting. In addition, a flat angled background like a wall, hedge, fence, bus or any flat surface isn't ideal because it won't be interesting and it can cause leading lines towards the subject.

I think the most important part of shooting a successful interview is creating a comfortable environment for the interviewee. This includes, light composition, where you want your interviewee to stand, and not having the camera man stand so close to the interviewee. The light composition shouldn't be blinding your interviewee, put them in a shady area to avoid shadows or squinting. Putting your interviewee in direct sunlight can cause hard shadows on their face. To avoid this, or improve the composition, position them at an angle where there is still a good amount of lighting but not so that their face is completely covered with a shadow. You also shouldn't have to put your interviewee in dangerous situations. For example, you wouldn't want to place your interviewee on the middle of the road if they were talking about traffic. Instead, place them at a safe distance where you can also include the road in the background. Another way to make your interviewee comfortable is to avoid going down a list of questions to ask them. Instead, ask the question and create a conversation.

Avoid direct sunlight to your subjects face. 
Avoid flat backgrounds and leading lines. 

Have your subject stand in a shaded area. 

ALD 5.1 Design a targeted digital media message or concept that addresses the needs of a client.
ALD 5.2 Plan and construct a digital media product from budgeted resources that addresses client needs.
ALD 5.3 Assess the collaborative process for its impact on the design, planning, and production of a digital media product.

PBA Performance Task

In general, a  performance - based assessments  measures students' ability to apply the skills and knowledge learned from a unit or uni...